Scaling to a national network

In this episode of the Business of Allied Health series, Barry sits down with Jonathan Moody, founder of Physio Inq. With a journey spanning early struggles in a single medical centre to building a massive national network of over 400 employed clinicians, Jonathan has continually evolved his business model. From traditional clinics and franchising to becoming a major player in NDIS and in-home aged care, his story is one of remarkable resilience and vision.

Tune in as Jonathan shares his strategies for scaling teams, the exact profit and rent margins you should be targeting, the psychological barriers clinic owners face when raising fees, and his ultimate truth on why your quietest employee might actually be your most valuable asset.

Timestamps:

00:08 - Introduction to Jonathan Moody and the origins of Physio Inq

01:05 - Starting out in a medical centre and early growth strategies

02:27 - Scaling too quickly, financial hurdles, and pivoting to a franchise model

03:43 - The shift to in-home care, NDIS, and letting franchisees go independent

05:25 - The realities and challenges of co-founding a business with your spouse

08:11 - Managing 400 practitioners: Building scalable systems and the "pizza methodology"

09:23 - Accountability, governance, and utilizing a formal board of directors

10:23 - The future vision: Gaining the size needed to impact government legislation and protect allied health

13:20 - Changing the game in aged care: Moving from cost-based brokering to premium reablement

17:11 - Key business metrics: NPS, clinical outcomes, ROI, and rent-to-turnover ratios

20:59 - Navigating minimum wage increases and overcoming the fear of raising private fees

24:16 - Jonathan’s ultimate truth: Cherishing employee capacity and leading with support